Marketing Yourself to the Top of Your Field


Barbara Kline

March 24
Barbara Kline Offers
Tips to Market Yourself

Whether you own your own business or are employed, marketing yourself is one of the most important parts of your job description.

And, sadly, women still have to work harder than men to get to the top, even when they are better qualified. Marketing is only one part of a complete business package, but once you have the basics in place, you need to make sure people recognize your contributions—and your worth. Barbara Kline offers 5 key steps for getting the recognition—and reward—you deserve from your boss, your customers, your peer, and possibly even yourself.

Barbara Kline bio

Barbara Kline has been helping companies and individuals stand out in their markets for more than 30 years. She was the first woman hired for an exempt position in Intel’s Microprocessor Operation and was recruited by the legendary Regis McKenna to help shape the positioning for Silicon Valley as the high tech capital of the world. She has consulted for clients in the US, Europe and Asia, and has owned her own marketing company for 26 years. She recently organized a trade mission to Israel and is involved in economic development initiatives for New Mexicans through ACI and the New Mexico-Israel Business Exchange.