Understanding Gen Z, the newest consumers

Sophie Martin Speaker, Generational talkMillennials have presented new and interesting challenges to both marketers and HR managers. However, not Gen Z (aka the iGeneration) are on their way in. This presentation focuses on what we know about Gen Z-ers and how we can prepare for their increasing presence in the marketplace and the workplace.

About our speaker:

Sophie Martin is the Executive Director of the New Mexico Board of Bar Examiners. She holds both a J.D. and an M.B.A. from the University of New Mexico (UNM). Sophie is a 2013 recipient of the National Association of Women Lawyers’ Award, a two-time honoree on the Albuquerque Business First’s Forty Under 40 list, and the former Editor-in-Chief of the New Mexico Law Review.

Before her career in the law, Sophie was the Chief Marketing Officer for the UNM Anderson School of Management, Director of Marketing & Operations for Madstone Theaters, and worked in marketing and public relations for companies and organizations including the Georgia O’Keeffe Museum, Los Angeles Opera, Theatre LA, and Popejoy Hall. She teaches marketing management and social media, nonprofit management, and women’s leadership in the Executive MBA and professional development programs at the UNM Anderson School of Management. She is a past president of the UNM Women’s Law Caucus and of the New Mexico Advertising Federation and serves on the boards of Tricklock Company and Law Access New Mexico.


Chicken Caesar Salad

Vegetarian Option – Caesar Salad

If you require a special meal please let us know.

We will start networking at 6pm and begin the meeting at 6.30 pm.

We look forward to seeing you at the meeting.